The PGA Tour announced a renewed and expanded agreement with Twitter to distribute, on a free basis, nearly 140 hours of golf competition live across 28 tournaments during the 2018-19 PGA season.
The multi-year agreement will stream on Twitter the first 60 to 90 minutes from the morning hours of all four rounds of PGA Tour Live’s OTT subscription window, on a global basis. The addition of Saturday and Sunday morning coverage will result in the most live PGA Tour content ever offered on Twitter.
In addition, the PGA is launching Fan Vote Fridays, giving fans the chance to vote via Twitter to determine one of the two featured groups that will be showcased during Friday’s coverage, for each tournament streamed on Twitter. Fans will also have pre-tournament access with live streams from the driving range each week.
Twitter will begin live streaming at the Desert Classic in Palm Springs, California, on 17-18 January. The four-round coverage on Twitter will begin at the Farmers Insurance Open in San Diego and conclude in August at the season-ending Tour Championship in Atlanta, where the FedExCup Champion will be crowned.
The live coverage will be available globally on Twitter and can be found via @PGATOUR, with promotional support and additional content via @GOLFTV, the PGA Tour’s newly launched media partnership with Discovery Communications.
The PGA Tour and Twitter initially teamed up to live stream tournament coverage during the opening rounds of the 2016 FedExCup Playoffs. The two companies formalized their live stream relationship in January 2017.